Ornamentals – Industry Strategic Science and Technology Plans (ISPs) Platform

Block

Ornamentals

Industry Strategic Science and Technology Program

Industry Profile

Quick Statistics

Strategic R&D

Technology Transfer Initiatives

Capacity Building

Policy Research & Advocacy

Industry Profile

Ornamentals are categorically classified into cutflowers, foliage, plant parts, live plants, and dried flowers and plants. The most popular cutflower cultivars produced in the Philippines include orchids, anthuriums, roses, gladioli, heliconias, and chrysanthemums. These flowers are commonly arranged in various forms such as corsages, wreaths, and other creative designs. Important foliage plants grown in the country include ferns, palms, podocarpus, crotons, dracaenas, and murrayas (Lantican, 2000).

The ornamental plants industry, dubbed as a “bright sunshine industry,” has encountered a multitude of opportunities and challenges. Initially, it began as a small-scale or backyard operation in the early 70s and commercial production in mid 80s when few growers ventured into business. The industry rapidly expanded in the 1990s with the entry of more commercial growers.

Problems in the Industry

The industry is affected by the following issues/concerns:

Insufficient number of available planting materials;
Lack of new and unique varieties of flowering and foliage ornamental plants with high acceptability for local and global markets;
Lack of improved propagation/production protocols; pest and disease management control; policy recommendations.

Price
Production
Policies and Programs

Farm Gate Price
Retail Price
Wholesale Price

Volume
Value
Area
Yield

Ornamentals Policies

Policy Type	Policy Number	Policy Year	Congress	Policy Title	Policy Description	Policy Objective	Policy Link	Commodity	Classification	info_encoder_stamp	info_date_stamp	filepath
Memorandum Circular	Memorandum Circular No. 09	2022	Null	Ornamentals As Priority Crops Of The High-Value Crops Development Program (HVCDP)	Considering that the country has vast potentials for cut flower production, has favorable agro-climatic conditions for its year-round production with the capability to grow both tropical and subtropical varieties, the provision of support from the government will ensure the industry’s growth. With the vital role of ornamentals industry in the local economy and its vast potential as global ornamentals supplier, the Department of Agriculture recognizes the importance of providing support to the ornamentals industry and forge a consolidated effort with industry players to achieve economies of scale to make it globally competitive	The Department of Agriculture, its Regional Field Offices, Bureaus, and Attached Agencies shall ensure the following: 1. Allocation of budget and support for the development of the ornamentals industry to increase production, farmers’ income, and marketability in both domestic and international markets; 2. Provision of support for the production of quality planting materials through distribution of mother plants; establishment of production facilities such as nurseries and tissue culture laboratories; conduct of research for varietal improvement; and support in technology acquisition/transfer of post-harvest processing and packaging technology to increase product shelf life and quality; 3. Conduct of trainings on proper plant care, breeding, propagation techniques, postharvest handling and packaging, among others; 4. Provision of support in local and international trade fair promotions and other related events; and 5. Crafting of the Ornamentals Commodity Industry Roadmap (CIR).	https://www.da.gov.ph/wp-content/uploads/2022/03/mc09_s2022.pdf	Ornamentals	Null	Jeff	11/22/2024	C:\Users\trist\Documents\Formatting\Output\Ornamentals_2024-11-22_processed.xlsx
Bill	House Bill No. 3506	2019	18th	An Act Declaring The Walingwaling As The National Flower Of The Philippines	Section 1. The Walingwaling orchid is hereby declared the National Flower of the Philippines Section 2. The Secretary of Environment and Natural Resources shall promulgate rules and regulations that will govern the acquisition, care and disposal of, and to protect, conserve and propagata the Walingwaling. Section 3. Executive Proclamation No. 652 and laws, decrees, rules and regulations, or parts thereof, inconsistent with this Act are hereby repealed or modified accordingly.	The bill seeks to declare the Walingwaling as the National Flower of the Philippines to replace the Sampaguita	https://congress.gov.ph/legisdocs/basic_18/HB03506.pdf	Ornamentals	Null	Jeff	11/22/2024	C:\Users\trist\Documents\Formatting\Output\Ornamentals_2024-11-22_processed.xlsx
Bill	House Bill No. 3910	2019	18th	An Act Declaring The Waling-Waling Orchids As Second National Flower Of The Philippines In Addition To Sampaguita	Section 1. The Waling-waling orchid is hereby declard as another national flower, together with Sampaguita, which was declared national flower of the Philippines in Proclamation No. 652, dated 01 February 1943 by Governor-General Frank Murphy. Section 2. The secretary of Environment and Natural Resources shall promulgate rules and regulations that will protect, conserve, and propagate the Waling-waling orchid together with Sampaguita Section 3. Executive Procalamation No. 652 and other laws, rules and regulations, or parts thereof, inconsistent with this Act are hereby repealed or modified accordingly.	The bill seeks to elevate Waling-waling and accord this floral species the same equal importance and significance as the country’s second representative flower	https://congress.gov.ph/legisdocs/basic_18/HB03910.pdf	Ornamentals	Null	Jeff	11/22/2024	C:\Users\trist\Documents\Formatting\Output\Ornamentals_2024-11-22_processed.xlsx

Data Source: Philippine Statistics Authority. 1990-2022.

Notes:

Volume of production of ornamentals in metric tons (MT)
Area of production of ornamentals in hectares (ha)
Farmgate price of Ornamentals in Pesos per kilogram

ISP for Ornamentals

DOST-PCAARRD’s ISP for Ornamental Plants focuses on 11 priority commodities (Orchid, Hoya, Chrysanthemum, Anthurium, Hibiscus, and Adenium for flowering plants; and Dracaena, Cordyline, Palm, Aglaonema, and Alocasia for foliage plants). The ISP is directed to ensure the country’s supply of locally and globally-competitive ornamental plants by increasing its production, and establishing adequate post-production facilities and technologies.

Strategic R&D

Strategic R&D is DOST-PCAARRD’s banner program comprising all R&D activities that are intended to
generate outputs geared towards maximum economic and social benefits

Development of new and unique varieties of flowering ornamental plants

Dubbed as a “bright shine industry,” the ornamental plants industry is recognized for the vastness of the opportunities it holds....

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Technology Transfer Initiatives

Technology transfer initiatives ensure that the outputs of R&D and innovations are transformed
into viable and applicable technologies that help intended users

Science and Technology Community-Based Farm (STCBF) on Spray Chrysanthemum Production

Chrysanthemum is one of the fast earning crops due to its lucrative profit derived from growing it. In 2003, chrysanthemum ranked number one in terms of production volume with 10,610...

Science and Technology Interventions to Enhance Spray-Type Chrysanthemum Production through GAP Options

The proposed project on spray-type chrysanthemum production will be implemented by the proponent in partnership with the LGU-La Trinidad through the Office of the Municipal Agriculture, PLGU- Benguet, Agricultural Training...

Enhancing GAP Compliance & Climate Resilience of Spray-Type Chrysanthemum Production in La Trinidad, Benguet

Harvesting of spray-type chrysanthemum at 75% anthesis The production of quality mums entails the application of good agricultural practices (GAP) for a sound environment, notwithstanding the economic opportunities for the...

Highland Science for the Convergence of Agriculture and Tourism: Benguet Landscape and Ornamental Offerings of a Magsasaka Siyentista (Highland SciCAT: BLOOMS) Batch 2

This project will be in collaboration with Magsasaka Siyentista Andy Colte. Activities shall be geared towards the improvement of his cut flower farm and the surrounding farms operated by his...

Capacity building efforts of DOST-PCAARRD seek to develop and enhance the R&D capabilities of researchers
and academic or research institutions through graduate assistantships & non-degree trainings
and development and/or upgrading of research facilities

Manpower Development

Policy Research & Advocacy

Analysis of policy concerns and advocacy of science-informed policies ensures that the AANR policy environment is conducive for S&T development
and investments

Industry Assessment for Sustained Supply of Selected Locally and Globally Competitive Ornamental Plants in the Philippines

The ornamental plants industry of the country is still not globally competitive owing to several hurdles. Two glaring reasons can be highlighted: related and supporting services (tissue culture laboratories and tree nurseries) are severely lacking; and investment incentives and support for competitive factors are also severely lacking.

However, there is good promise of being globally competitive as indicated by the fact that demand for ornamental plants is increasing and getting sophisticated and this poses as an opportunity to improve the competitiveness of the industry. Also, the context for firm strategy and rivalry for infrastructure is present and the existing factor conditions (resources) are promising.

Economically, orchids and native trees are important in terms of income generation and growing them can be promoted as good sources of alternative income among household. Socially, the industry, particularly the orchids industry can help mainstream women in the orchids production process as there are activities that were considered as better performed by women.

Reference:

Delos Reyes, J. A. (2023). Industry Assessment for Sustained Supply of Selected Locally and Globally Competitive Ornamental Plants in the Philippines. Los Baños, Laguna, Philippines: Philippine Council for Agriculture, Aquatic and Natural Resources and Development – (Project Report)

PCAARRD's Industry Strategic Science and Technology Programs