The Philippine native chicken recorded an 80.7 million inventory in 2020, which accounted for 45% of the country’s total chicken inventory. Western Visayas (Region VI) is the top producer with 12.4 million native chickens, followed by Northern Mindanao (Region X) with 9.7 million native chickens. Native chicken industry provides livelihood in terms of food security, additional income, utilization of farm wastes and by-products, and fulfillment of other socio-cultural obligations. It also allows participation of rural poor in the production of high quality chicken products that are paid at premium prices. 

There is a significant demand for native chicken as it has established its niche market. Native chickens are either sold live or dressed in markets. The main products from native chickens are their eggs and meat, which are both perceived as healthier options and dependable sources of protein. Native chicken has a distinct savory taste, and lean and finely textured meat. With the shifting of consumer preferences toward organic and naturally produced products, native chicken has a growing market as they are relatively high-tolerant to diseases which require minimal to no use of antibiotics and free from other synthetic chemical residues.

The Philippine chickens are usually named after their locality. Boholano, Camarines and ZamPen are from the provinces of Bohol, Bicol and Zamboanga Peninsula, respectively, while Darag is the native chicken of Panay Island, Western Visayas.